SXSW Interactive Day 3, part II / by Geoff Kim

For my lunch break, I checked out the Foodspotting Street Food Festival, where a nearby car park was transformed into a 'food truck' park, with mobile food wagons of all shapes and sizes (including a schools bus) serving delicious food. The queues were long, but the Korean/Mexican fusion, and Texas-style hot dogs made it way worth the wait.

Session 9: The Refrigerator Speaks. The Secret Language of Things. [dual]
Chloe Gottlieb (@chloalo) - VP of Interaction Design, R/GA
Will Turnage (@wubbahed) - VP of Technology, R/GA

Hashtag: #smartthings

Myth of the smart fridge

  • For 20 years, it has been the icon for what the future can represent.
  • More than 50 prototypes have come and gone, but none never made it to market.
  • fuckyeahinternetfridge.tumblr.com
  • "Even if the fridge talks, the food can't talk back"

Convergence or Converging?

  • Computers do not always look like computers. They have gone undercover.
  • Data is available everywhere.
  • We are more digital everyday.
  • Our actions are plugged into digital systems.
  • 'Smart' devices are the interface between the physical and digital.

Possible scenario (current)

  • Sam is asleep with a wristband measuring her bio rhythms.
  • It wakes her up at the most efficient time.
  • It is also linked to the rooms temperature control, and is made slightly warmer as she wakes up.
  • She checks her weight and the scale sends data.
  • She takes an energy pill with a tiny chip inside, an ingestible event marker that is absorbed by the body.
  • Runs with a Nike+ GPS watch.
  • When she returns, she checks all the morning's data as well as the historical data on the iPad which is on the fridge door.
  • The fridge is out of milk - she takes a picture of the empty carton with the iPad, and is automatically added to the shopping list.
  • She rides to work on a GPS enabled bike.
  • It works out how much fuel she saves by not driving to work.
  • On the way back home, the 'fridge' reminds her she's out of milk.

What makes devices Smart?

  • Sense --> Analyse --> Remember --> Recommend

Other notes

  • System vs Things: People experience 'things'
  • The interface is the gatekeeper
  • UX: less like a spreadsheet, more like a window
  • Adam Greenfield - the "smart city" - If sensors are invisible, what does it mean for privacy?
  • Triangulate data: e.g. Bathroom scale + Foursquare + iPad = Tonight.im

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Session 10: Fun With The Lights Off. Interactivity Without Graphics. [panel]
Panellists: Adam Hoyle, Margaret Robertson, Paul Bennun, Tassos Stevens

Hashtag: #papasangre

I was put onto this session by 3 of the guys on the panel, who I met on the hotel shuttle on the way into the Convention Center the day earlier. Essentially it was the story of how the iphone game 'Papa Sangre' was developed - a game without graphics, and only sound.

It got into really interesting territory as the interaction design does not necessarily have to be about signs or iconography. The challanges of building a game that you navigate only through sound is immense, and the panel spoke of their experience from a technical and design perspective.

Here is another Ogilvy Note for the panel.

Also check out a vimeo of someone playing the game. It is touted as a 'horror game', and let me tell you - it is terrifying.