Colour me curious / by Geoff Kim

I began reading/listening to The Secret Lives of Colour by Kassia St. Clair on my last run for the summer holidays today. This book was the top pick for our office book club and I can see why it’s so highly regarded in the design world.

Aside from being impressed with St. Clair’s well-researched facts on how we perceive colour and how language shapes our relationship with colour, I loved the small nuggets of gold that I previously had not known. Some examples:

  • Steve Jobs was not a fan of White and campaigned against it being the core colour for all their products but Sir Jony Ive won out in the end and settled with ‘shades of Grey’

  • In the 1920s, Elsie de Wolfe invented the profession of interior design and was enamoured by the colour Beige, even if St. Clair kinda calls it “deeply dull”

Speaking of which, do check out Linus Ekenstam’s Midjourney AI generated interior design art and (mostly) his #ThisDoesNotExist hashtag for other creations. 🤯

Colourful example of AI generated interior design #ThisDoesNotExist

Looks like I may have stumbled upon a way to capture all the random thoughts that pop into my head while running and listening. I'll keep documenting them for the book club, just to give them a taste of the marathon of ideas going on in my head.